“It’s summertime here in India and same old rivalry has resurfaced- “”Coca Cola Vs Pepsi””! It’s been decades since these Cold drink giants are fighting over Indian beverage market share. Initially it was cold drink, but then the fight extended to other sections like energy drinks, healthy snacks, namkeens etc.
It started with Fanta’s Holi ad for Coke, where Genelia De Souza was seen in a retro look. The ad was fresh and sent a clear message.
Just after this ad Coke’s another ad appeared on screens promoting Coca Cola and featuring Imran Khan…..
Pepsi also started showing its new “”Ranbir Kapoor”” ad on TV, but with the same ‘Youngistan’ concept ….
But for now Coke wins this ad battle…………..
Similar is the scene with the rising competition – clinical development
versus generic/generic biologics….
The battles seems to be certainly in favor of generics because 3 major trails of 3 major global pharma have been withdrawn in 3 major growing therapeutic areas since the last week as all are aware (Pfizer –Last week, Astra and Roche today.) ”